Digital Marketing: Definition and significance for Today’s Business

Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. It offers the possibility of expanding and enhancing the interactions and relationships with current and prospective customers through social networking sites, instant messaging systems and mobile applications.

Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It additionally reaches out to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), social media marketing, display advertising, e–books and any other form of digital media.

A solution digital marketing purpose is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to outlook or accept the motive behind that media’s creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a precious customer or lead.

Digital marketing and consumer platform

There are generally many kinds of platforms available to digital marketing. There are some basic platforms that most marketers can use, for example, Google AdWords. Google AdWords is a tool offered to facilitate businesses market their products or services on the Google search engine and associated sites. By identifying important keywords Google is able to show how often users search for that keyword. This tool helps organisations identify useful keywords that could be integrated into content on websites and social media profiles which as a result can boost an organisation’s ranking on search engine results page.
Evaluating digital marketing platforms is significant as it is time consuming and resource intensive for most companies to invest in all the possible platforms. There is a large quantity of ad-delivery technology solutions. The most popular tool by far, is the use of social media. Facebook, LinkedIn and email lists are popular digital tactics for engagement with consumers.

Digital marketing – Search Engine Optimisation techniques

It is very important that businesses optimize their online properties successfully in order to reach the top of the entire major search engine result page. Optimisation helps to rank content higher than that of competitors.

• On-page Optimisation
• Off-page Optimisation

A good Digital Marketing Agency should work with their customers to identify the right quantity approach.  Adcloudsoft is next generation digital advertising agency. Adcloudsoft is a leading digital marketing agency in India providing the services such as search engine optimization, social media marketing, email marketing and digital marketing. This creative agency will help you to build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion. This combination has helped many of our clients to interact and engage with their customers the new better way. It offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instil trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
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Social Media Marketing Companies in India

Social media marketing is the process of gaining website traffic or attention through social media sites..Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Importance Of Social Media Marketing

1.) You get to see your target market, up close and personal. Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).Social Media Marketing Companies in India

2.) You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.

3.) Your competition is Tweeting and Facebooking like crazy. The early bird gets the worm, and the sooner you start up Facebook and Twitter pages, the sooner you can start amassing a ton of fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.

4.) People are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.Social Media Marketing Companies in India

5.) It will get you more sales. Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy.

6.) You will find customers you didn’t know existed. If you follow specific keywords in Twitter, you can find people who are looking for the products you sell (and then direct them to your site). Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ sign away.Social Media Marketing Companies in India

7.) Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Post a link today, and two weeks later you might see a sale from it.Social Media Marketing Companies in India

8.) It’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency, it will cost at least $1,000/month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your web PR.Social Media Marketing Companies in India

9.) The social media marketing arena is a (fairly) level playing field. Unlike the brick and mortar world where you need to have millions of dollars to run traditional ad campaigns, all companies start off on pretty equal footing when it comes to social media marketing. The people who thrive and go viral in cyberspace are the people with the most clever, attention grabbing tactics and the most useful, link worthy content.

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